How To Make A Perceptual Map

I have developed an easy to use excel spreadsheet template to enable marketing students to quickly create perceptual maps for their assignments. I manage hausman and associates a full service marketing firm operating at the intersection of marketing and digital media.

Perceptual Map For Competitive Analysis A Perceptual Map Shows How

While the best piece of software to use to construct a perceptual map is microsoft excel the structuring of the graph is sometimes a little bit tricky.

How to make a perceptual map. Step 2 insert a bubble chart best chart style for a perceptual map. In the final perceptual map the market share figure will make the circles on the map appear in different sizes relative to their market share. It is available as a free download.

Perceptual map template. This video shows you how easy it is to make perceptual maps using this ready to go mapping template. There are only two things you need to make a map data from a reliable source and a template.

The purpose of perceptual maps. Learn how to create a perceptual map in this post. We provide a host of digital marketing solutions including content marketing email marketing seo sem social media marketing lead generation as well as marketing strategy branding market research and a variety of other marketing programs to mid sized businesses.

However if you are new to perceptual maps you may need to review what is a perceptual map first. The section below highlights how you can construct a perceptual or a positioning map. It is available at create your own perceptual map.

Perceptual maps can help identify where in the market an organisation could position a new brand. The most common format for a perceptual map template is a two dimensional chart where the horizontal and vertical axes represent different attributes that you rate on a scale eg low to highthe map is straightforward and simple to construct and interpret. How to construct a perceptual map.

In our example this could be at the medium price and medium quality position as there is a gap there. Learn more about segmentation target marketing positioning and perceptual maps. Perceptual mapping is a key analytical tool in understanding market positioning.

Perceptual maps can help answer all of these questions and more. Perceptual mapping is a technique that essentially visualizes the core marketing activity of segmentation targeting and positioning which is often referred to as the stp process. If you do not have this data then all the bubbles on the perceptual map will be the same size.

The next step is to create your own how to create a perceptual map. A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product.

Perceptual Maps Positioning Maps