How To Create A Perceptual Map

The most common format for a perceptual map template is a two dimensional chart where the horizontal and vertical axes represent different attributes that you rate on a scale eg low to highthe map is straightforward and simple to construct and interpret. Excel has the capability to produce perceptual maps ideal for marketing strategy and market analysis purposes.

Perceptual Maps A Step By Step Guide To Analyzing Value

While the best piece of software to use to construct a perceptual map is microsoft excel the structuring of the graph is sometimes a little bit tricky.

How to create a perceptual map. Perceptual mapping is a key analytical tool in understanding market positioning. Learn how to create a perceptual map in this post. It is available as a free download.

A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Make a perceptual map how to make a perceptual map using excel how to make a perceptual map using excel. I have developed an easy to use excel spreadsheet template to enable marketing students to quickly create perceptual maps for their assignments.

This video shows you how easy it is to make perceptual maps using this ready to go mapping template. However if you are new to perceptual maps you may need to review what is a perceptual map first. How to construct a perceptual map.

The section below highlights how you can construct a perceptual or a positioning map. Perceptual map template. However the process is a little bit cumbersome and takes time to set up and format correctly.

It is available at create your own perceptual map.

Perceptual Maps A Step By Step Guide To Analyzing Value

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